Learn how to use brain and behavioral science to dramatically improve the impact of your user experience, products, services, systems, and ethics.

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Our Clients Include:


Consulting, Training, Speaking, and More



Your project deserves experts. Leverage our decades of experience and the latest research in Behavioral Science, User Experience, User Research, UX Management, Behavioral Design, Behavioral Economics, and Ethics to deliver high-impact, high-quality results. You can also bring our expertise directly to your team with our staff augmentation services. The Team W staff is thoroughly trained and vetted, saving you the headache of hiring to immediately increase your productivity.

Email Us About Consulting or call 847.909.5946.


Team W workshops are special.

We combine practical ideas and examples with solid scientific research on brain and behavioral science. Our interactive and engaging training is created with the best instructional design techniques so you can instantly apply what you learn.

Workshops (PDF)


We offer comprehensive Certification in UX Design, UX Methods, UX Strategy, Ethics, Behavioral Economics, Brain and Behavioral Science, and Brain and Behavioral Science for Leaders.



Looking for a keynote speaker? Susan and Guthrie give dynamic, captivating talks that are perfect for your next event.

Keynote Example Keynotes (PDF)
online training

Online Training

Train one person or a whole team. More than 50,000 people have taken our online video training courses. Certificates include User Experience (UX), Behavioral Science, Behavioral Economics, Ethics and more at courses.theteamw.com.


"Feedback was so overwhelmingly positive that we also scheduled a workshop with our NY team. The workshops energized our teams, helped us establish a common vocabulary and have influenced our approach to product design.”

"A huge value, well worth the money"

Ask us a question, call us at 847.909.5946, or email at info@theteamw.com.

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Explore Content By The Team W

Free Newsletter

Stay on top of the latest brain and behavioral science. Become a subscriber to the free Team W Newsletter by Dr. Susan Weinschenk.

Become A Subscriber


human tech

Human Tech Podcast

Listen to the Human Tech Podcast wherever you listen to podcasts. Human Tech is about the intersection of humans and technology. Explore how we interact with the world and how it interacts with us.

Human Tech Podcast


Learn About Our Story

The Team W Story

We are proud to be a female-majority owned small business with family values. When we were a startup in 2012 we made the strategic decision to bootstrap (receiving little seed funding) to retain full control over the feel and direction of our business. We put that passion for excellence into everything we do and are proud of what we have already built, and what we continue to build.

When you do business with The Team W you support a good cause. Using our platform we have the ability to spread knowledge and skills in UX and brain and behavioral science to those who may not have the resources to otherwise have access to this important information. We provide hours of free courses online that are taken by thousands of people around the world. And we give preferential treatment and deep discounts to non-profits whose mission is to enrich the world and the lives of those around them.

People and organizations come to The Team W when they need deep insights on brain and behavioral science. Our clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. We consult, mentor, teach, and love to help others succeed.

Our Team

Susan Portrait

Susan Weinschenk, Ph.D.

Founder and CEO

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, and former Professor at the University of Wisconsin.

Susan consults with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.

Guthrie Portrait

Guthrie Weinschenk, J.D.


Guthrie has his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.

He consults, teaches, and specializes in business strategy, behavioral economics, and ethics. As the Chief Operations Officer and Behavioral Economist at The Team W, he is in charge of business administration, product development and business strategy. He is the host of the podcast Human Tech and author of the book I Love You Now Read This Book (It's About Decision Making and Behavioral Economics).


Our small team of experts has worked with thousands of clients and has decades of combined experience in user experience design, user experience research, behavioral science, business strategy, and more.

Contact Us

The Team W
625 N. 4th Ave.
Edgar, WI 54426
Phone: (847) 909-5946
Email: info@theteamw.com

© The Team W, Inc. 2023