YOUR TEAM FOR INSIGHTS USING BRAIN AND BEHAVIORAL SCIENCE


Use research in brain and behavioral science to design products, systems, and spaces for people.




Our Clients Include:






Learn

Online Courses, In-Person Workshops, Certificates, and More



What You Can Learn

Here is what you can learn with the Team W:


The Team W training is special:
  • We combine practical ideas and examples with solid scientific research on brain and behavioral science.
  • Our interactive and engaging training is created with the best instructional design techniques so you can apply what you are learning right away.

How You Can Learn

There are several different ways to learn with The Team W:


The Team W training is special:
  • We combine practical ideas and examples with solid scientific research on brain and behavioral science.
  • Our interactive and engaging training is created with the best instructional design techniques so you can apply what you are learning right away.
Ask us a question, call us at 847.909.5946, or email at info@theteamw.com.

Ask A Question
Try our free quote calulator to get an instant estimate of our training and speaking fees.

UXPA Tri City 2018

The last time the Triangle UXPA (User Experience Professional Association in the Raleigh, NC area) brought in The Team W to teach a workshop they sold out the 56 available seats in a week and had a 15 seat waitlist.

Andrew Wirtanen Andrew Wirtanen, the organization’s President says: “The Team W's workshops and keynotes are very popular with the Triangle UXPA. Our attendees always enjoy the events and leave with practical knowledge.”
CustomInk 2017

Customink wanted to get their whole team (UX designers, UX researchers, and visual designers) together to have a shared learning experience. They brought a two-day customized Team W workshop onsite to their offices in the Washington DC metro area.








Consulting

Use Brain and Behavioral Science To Solve Problems



Uvity asked The Team W to consult on the design of their new professional social media platform for engineers. Uvity won the prestigious iF Design Award for 2018.

Uvity Award
“Our goal was to create a business platform for engineers and technicians with a user experience close to natural human behavior. That idea needed a fundamental understanding of how and why people do what they do.

Susan from The Team W helped us to understand human behavior, to make the right decisions and get Uvity to this fantastic UX level.”

Ján Bluhm
Owner and CEO, Uvity 
What if your brand is one of the highest rated in customer service? Do you rest on that reputation? Not if you are Zappos.

Zappos wanted to be sure that the brand values they thought were important, and the website features and functionality that they thought were critical still were. They asked the Team W to conduct target audience research with both existing and potential customers.

The Team W managed the recruitment of customers in 3 cities in the US and conducted in-depth interviews. The open-ended interviews used a structured interview protocol to uncover some unexpected insights about the brand and the website. 

Zappos Logo

Types of Consulting We Offer

We are experts at solving problems for large companies, startups, non-profits, and government agencies. We offer decades of experience in Brain and Behavioral Science, User Experience, Behavioral Economics, and Econometrics.

Some of the types of consulting we offer include:

  • Behavioral Science Assessment and Audit
  • User Experience Assessment and Audit
  • Target Audience Research
  • User Experience Research
  • User Experience Design
  • Human Systems Consulting
Download a description of our consulting services:

Download List

Contact Us

We are experts at solving problems for large companies, startups, non-profits, and government agencies. We offer decades of experience in Brain and Behavioral Science, User Experience, Behavioral Economics, and Econometrics.

Call 847.909.5946, email us at info@theteamw.com, or ask us a question and tell us what you need.

Ask A Question







Speaking

Book One Of Our Great Speakers For Your Next Event



The Team W Speaking


Upcoming Talks


Event Location Date
Midwest UX Conference Chicago, IL October 11-13, 2018
CT UXPA Behavioral Design Workshop Hartford, CT November 15, 2018



Click here for a list of some of our previous Keynotes.

About Our Keynotes and Speakers


Check out our most popular keynote topics.



Download the full list of our Standard Keynotes.

Download List

Learn more about our Keynote Speakers.

"Susan gave a stunning talk at From Business To Buttons and got the best of reviews from our audience. She truly is one of the heroes within this field!" 

Johan Berndtsson
Co-founder and Head, InUse
Varberg Sweden

Johan Berndtsson
“Susan's keynote at our internal event was fantastic. We left with ideas and research topics we wouldn't have gotten any other way.”

Andrew Otwell
Design Manager
Amazon.com

amazon

Ask us a question, call us at 847.909.5946, or email at info@theteamw.com.

Ask A Question

Try our free quote calulator to get an instant estimate of our training and speaking fees.






Books

Explore Dr. Susan Weinschenk's Latest Books



Books By The Team W Authors







About

Learn About Our Story


The Team W Story

We are proud to be a female-majority owned small business with family values. When we were a startup in 2012 we made the strategic decision to bootstrap (receiving little seed funding) to retain full control over the feel and direction of our business. We put that passion for excellence into everything we do and are proud of what we have already built, and what we continue to build.

When you do business with The Team W you support a good cause. Using our platform we have the ability to spread knowledge and skills in UX and brain and behavioral science to those who may not have the resources to otherwise have access to this important information. We provide hours of free courses online that are taken by thousands of people around the world. And we give preferential treatment and deep discounts to non-profits whose mission is to enrich the world and the lives of those around them.

People and organizations come to The Team W when they need deep insights on brain and behavioral science. Our clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. We consult, mentor, teach, and love to help others succeed.


Management Team


Susan Portrait


Susan Weinschenk, Ph.D.

Founder and CEO


Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin.

Susan consults on with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.

Guthrie Portrait


Guthrie Weinschenk, J.D.

COO


Guthrie has his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.

As the Chief Operations Officer and Behavioral Economist at The Team W, he is in charge of business administration, product development and business strategy. He consults, speaks, and teaches on Business Strategy, Behavioral Economics, and Technology Integration, and is the host of the (hit) podcast Human Tech. Guthrie currently lives in Chicago, IL.

We Accept Cryptocurrencies


Cryptocurrencies and blockchain technology are fascinating. We're happy to help pioneer these new startups by accepting a wide range of cryptocurrencies. Our current two favorites are Burst and EOS. If you would like us to accept your crypto and be on our list contact us to get started.

Contact Us

The Team W
625 N. 4th Ave.
Edgar, WI 54426
Phone: (847) 909-5946
Email: info@theteamw.com

Creation

This site was created by Guthrie Weinschenk. Design and content help provided by Susan Weinschenk. Base template design provided by Bootstrap.

Please see our humans.txt file, and visit humanstxt.org for more information.



© The Team W, Inc. 2018