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Brain And Behavioral Science

Learn how to use the latest research in brain and behavioral science to create and improve products, services, teams, work, and life.

Have Questions?

We are happy to provide a free quote, consultation, or answer any questions you have. You can also email us at or call 847.909.5946.

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Online Courses, In-Person Workshops, Certificates, and More

Learning With The Team W

From brain and behavioral science to User Experience and design, you can choose from our catalog of online video courses. Or, bring a course in as an in-person workshop.

Online Courses

Learn At Your Own Pace, Whenever And Wherever You Want To Learn

You can take one course or an entire curriculum. Our courses cover user experience (UX), brain and behavior science, and business development. Each course has videos, quizzes, exercises and handouts. You can even send us your exercises for review and comment. You can preview all of our online video courses at our courses page.

Do you need to train your whole team? Ask about bulk pricing and our Enterprise Edition Online Courses.

Earn A Certificate

Listed In "Top 50 Alternative UX Design Programs of 2016"

You can earn a User Experience (UX) Certificate and/or a Brain and Behavioral Science certificate. Certificates are for people who want to grow their skills and knowledge, and be recognized by others for their expertise. We currently offer:

  • User Experience (UX) Certificate
  • Advanced UX Certificate
  • Brain and Behavioral (BBS) Certificate
The Team W UX Certificate Program has been selected as one of the Top 50 UX Design Programs of 2016.
Top 50 Programs

In-Person Workshops

Bring us in to teach a workshop on brain and behavior science, designing for engagement, or user experience. Our in-person workshops are packed with knowledge and skills taught in an entertaining, hands-on and interactive way. You won’t just sit and listen to a lecture and watch a lot of boring slides. The environment is fast-paced, with lots of exercises so you can practice what you are learning.

Need more information? Check out our Full Workshop List with details.

User Experience (UX) In-Person Curriculum

  • Designing For Engagement Day 1: Vision, The Senses, The Brain, and Thinking
  • Designing for Engagement Day 2: Motivating People To Take Action
  • How To Conduct User Research
  • User Testing
  • Conceptual Model Design
  • Detailed Design

Brain and Behavioral Science (BBS) In-Person Curriculum

  • The Science of Decisions
  • Social Relationships and Communication
  • Thinking and Memory
  • Vision and Perception
  • Motivation

Customized In-Person Workshops

Want just one or two days? Want a special topic? We're very flexible and do custom workshops just for your group all the time. Let us know what questions you have!

Call us at 847.909.5946, email us at, or ask us a question to discuss your training needs.

Ask us a question, call us at 847.909.5946, or email at

Ask A Question
Try our free quote calulator for training and speaking fees.

Free Online Resources

Free Online Courses

Some of our online courses are free, try them out at


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Use Brain and Behavioral Science To Solve Problems

We are experts at solving problems for large companies, startups, non-profits, and government agencies. We offer decades of experience in Brain and Behavioral Science, User Experience, Behavioral Economics, and Econometrics.

Call 847.909.5946, email us at, or ask us a question and tell us what you need.

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Behavioral Science Audit

Do you have a new digital product or service that has to be a success right out of the gate? An existing product or service that is underperforming?

Get expert help and make the right decisions with a Behavioral Science Audit. We evaluate your product or service and make recommendations for changes based on brain and behavior science to improve engagement, usability, and performance.

Behavioral Science Audits typically range from $7,500 - $18,500 (USD).

Behavioral Science Target Audience Research

When you are clear about your target audience then the products and services you provide meet and exceed your expectations.

Behavioral Science Target Audience Research is an exploratory study of your target audience. During one-on-one interviews with your target audience we uncover insights about their expectations, impressions, problems, and motivations regarding your product, service, and/or brand, synthesize the research, and give you actionable data and recommendations for moving forward.

Behavioral Science Target Audience Research typically ranges from $25,000 - $55,000 (USD).

Human Systems Consulting

Do you have a human or system problem that you need to solve?

Human Systems Consulting is a problem-solving study into the causes of, and solutions for, targeted problems within your organization. The consulting focuses on both “people” issues and/or “systems” issues that are affecting the problem and gives you actionable data and solutions.

Human Systems Consulting typically costs $15,000-$25,000 (USD) but can vary significantly depending on the scope of the project.

Coaching, Mentoring, and Retainers

Are you facing decisions with your career? Your team? Your organization? Your product? Be confident in your decisions. We can work one-on-one as a coach and mentor with you as you work through changes in your career or your business.

For mentoring, coaching, or retainers we charge $300/hour for Dr. Susan Weinschenk, and $100/hour for Guthrie Weinschenk, J.D. A minimum block of 10 hours purchased is required.

Contact Us

If you have a need that isn't listed above, let us know. We customize our consulting to get you answers. Call 847.909.5946, email us at, or ask us a question and tell us what you need.

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Chad Dudley - Dudley DeBosier

After hearing Dr. Weinschenk speak at a conference, our firm asked her to work with us on an upcoming advertising campaign. She agreed and the entire process was extremely helpful in clearing out the "clutter" and clarifying our message. Dr. Weinschenk's analysis and recommendations were thorough, concise and on point. We look forward to working with her again in the future and would highly recommend her to anyone that is looking for an outside analysis of their current media campaign.

John Bisnar - Managing Partner Bisnar/Chase

Susan's mastery of crafting a website is only rivaled by great artists like Leonardo Da Vinci, Michelangelo or Remnavbar-brandt. Experiencing her art of transforming a website into a well-oiled conversion machine is nothing less than astonishing. Susan listens to your concerns and understands exactly what needs to be done to make your website work for your business. My only regret is that we didn't hire her sooner.

Jacques Mechelany - CEO, LifeKeep

We approached Susan to do a User Experience Audit for our web and mobile app. She listened to us, analyzed our products and then delivered a powerful set of recommendations that included the changes we should make in every aspect of our product so that it would be more usable and more intuitive. Her insight was truly invaluable, we learned a lot from her and she prevented us from making costly mistakes... I'm so glad we hired her before the product went live. The new design, based on her recommendations, means our product launch will hit the mark right out of the gate.

Robert Finkel - Founder and Managing Parter, Prism Capital

As an investor in over 50 private companies over the last 25 years, I cannot think of a higher return on my time and capital than incorporating the user experience feedback given by Dr. Susan Weinschenk -- By applying a psychological framework to the way we behave online, Dr. W provided valuable insights which translate directly to response rate, and participation. If a web based relationship is core to your success, I believe you would be at a disadvantage if you did not leverage her expertise.


Book One Of Our Great Speakers For Your Next Event

The Team W Speaking

About The Team W Speakers

Meet our keynote speakers, Susan and Guthrie!

Our Most Popular Keynotes

Each keynote is customized for your event and your audience. Below is a list of our most popular keynotes. If what you are looking for is not on the list, just ask! We can customize for almost any occasion.

For information check out our Detailed Keynote List.

Top 5 Things

Top 5 Things You Need To Know About People

Brain and behavioral science research is exploding with new and sometimes strange insights about how people perceive, pay attention, think, learn, and take action. Learn the surprising research on vision, unconscious mental processing, and what triggers our brains to make a decision.

Future of HCI

The Future of Human-Computer Interaction

Our relationship with technology is changing. Discover the near (3-5 year) future of HCI including driverless cars, social robots, and mixed reality. Are you ready to design the future?

From Sock Hop To Snapchat

From Sock Hop To Snapchat: Truths And Myths About Generational Differences

How do generational differences affect expectations when using technology, apps, or devices? In this talk we share the truths and myths about generations (backed up by research), and how you can use these insights to better understand your target audience and improve your product’s design.

How To Get People To Do Stuff

How To Get People To Do Stuff

All day at home and at work your life is filled with trying to get people to do stuff. Learn the 7 basic drivers of human motivation and tips and techniques to apply them.

Power of Stories

The Power of Stories

Stories engage our brains in unique ways, and the right story told in the right way makes our brains believe that we are the main hero in the story. Stories can trigger certain brain chemicals that cause us to take certain actions. When you know the research you’ll know how to craft compelling stories.

Science of Teams

The Science of Teams

Research in behavioral science shows that when people are part of a team they work more creatively, produce better results, work harder and longer, and enjoy their work more. Learn the science behind what makes people feel part of a team, and how to create and maintain great teams.

Ask us a question, call us at 847.909.5946, or email at

Ask A Question

Try our free quote calulator for training and speaking fees.


Andrew Otwell - Design Manager,

Susan's keynote at our internal event was fantastic. She worked with us to identify and develop topics around the theme of our event, and provided insightful (and entertaining) introductions to research that directly impacts our design work. We left with ideas and research topics we wouldn't have gotten any other way.

Josh Braaten - Director of Programming, Minnesota Interactive Marketing Association

Understanding the psychology of customers is more important (and attainable) today than ever before, which is why we asked Dr. Weinschenk to speak to the Minnesota interactive marketing community. We exceeded venue capacity with over 250 attendees showing up to hear Dr. Weinschenk's speak, and feedback for the event was extremely positive. MIMA members reported that the presentation was as entertaining as it was helpful. One MIMA member remarked, 'I really enjoyed this event. Probably my favorite so far. I am very intrigued with the psychology of marketing.

Michelle Eberle - Consumer Health Information Coordinator, National Network of Libraries of Medicine

Susan is an insightful, creative and engaging speaker. Her presentation for our region, Top 10 Things Every Health Communicator Should Know about People, provided tips for design of websites, patient education resources, and presentations. Her masterful grasp of behavioral psychology, excellent presentation design and interactive delivery make her the ideal presenter for conference keynotes and webinars. Her book, Top 100 Things Every Designer Should Know about People, is a helpful guide for any professional interested to learn how to make design intuitive.

Bruno Figueiredo - UXLX Conference, Lisbon Portugal

Susan is a delightful and engaging speaker and teacher. She employs storytelling techniques coupled with questions, developing very powerful, interactive keynotes. After her keynote a lot of attendees were asking about her books and further places to read her articles. She was one of the best speakers we’ve had so far. Highly recommended.

Penny Lane - Vice President MAXIMUS Center for Health Literacy

We’ll invite her back again! Dr. Weinschenk came to our conference, Plain Talk 2012, and had thoughtfully tailored her presentation for our audience. Dr. Weinschenk’s presentation style together with her experience, intelligence and evidence-based content made for an excellent session, and it was among the most highly rated in our post-conference survey.

Brian Sullivan - Usability Principal Sabre Human Factors Center

Dr. Weinschenk is an engaging and thought provoking speaker with original ideas. The talk was literally standing room only at the Big Design Conference in Dallas. Attendees were energized after the talk, rating it extremely high. Most speakers will entertain you. Dr. Weinschenk will also teach you with her content, relevant stories, and real world examples.

Daniel Bennett - Ogilvy

Susan gave an excellent talk at Ogilvy which was above and beyond a collection of Behavioural Insights. With musical props, audience interaction and lots of warm stories she wowed the audience with how their minds work and how they might think about their work differently.


Explore Dr. Susan Weinschenk's Latest Books

Image of the Book '100 MORE Things Every Designer Needs To Know About People'

100 MORE Things Every Designer Needs To Know About People

Thousands of designers, marketers, and product managers have come to rely on the original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn’t stopped since the book was written, and 100 MORE Things Every Designer Needs To Know About People applies new research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence.

Purchase Here:

Image of the Book '100 Things Every Designer Needs To Know About People'

100 Things Every Designer Needs To Know About People

You design to elicit a response. You want your target audience to buy, read, register — to take action of some kind. Designing without understanding about people is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. 100 Things Every Designer Needs To Know About People covers the psychology research that you need to know in order to design intuitive and engaging websites, software and products that match the way people think, work, and relate.

Purchase Here:
Barnes and Noble

Image of the Book 'How To Get People To Do Stuff'

How To Get People To Do Stuff

Are you good with people? Do you know how to get them to do stuff? Are you using tips and techniques you picked up from others or experimented with? If so, I bet that sometimes your strategies work and other times they don’t. There are 7 basic drivers of human motivation. And if you understand what motivates people you’ll be better able to figure out how to get people to do stuff.

Purchase Here:
Barnes and Noble

Image of the Book '100 Things Every Presenter Needs To Know About People'

100 Things Every Presenter Needs To Know About People

Every day around the world there are millions of presentations delivered. Some are great, some are mediocre, and some are just downright boring. How much better would the world be, how much more inspired would your audiences be, and how much change could you make in the world if you improved the quality of your presentations? 100 Things Every Presenter Needs to Know About People gives you the knowledge you need to create and deliver presentations that inform, inspire, and motivate.

Purchase Here:
Barnes and Noble

Image of 'Neuro Web Book'

Neuro Web Design: What Makes Them Click?

Learn how to apply the research on motivation, decision-making, and neuroscience to the design of web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design web sites that encourage users to click. Use the principles and examples in Neuro Web Design to dramatically increase the effectiveness of your web site.

Purchase Here:
Barnes and Noble


People and organizations come to the The Team W when they need deep insights on brain and behavioral science. Our clients are Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions. We consult, mentor, teach, and love to help others succeed.

Management Team

Susan Portrait

Susan Weinschenk, Ph.D.

Founder and CEO

Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin.

Susan consults on with Fortune 1000 companies, start-ups, governments and non-profits, and is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer Needs To Know About People and How To Get People To Do Stuff. Susan is co-host of the HumanTech podcast, and writes her own blog and a column for Psychology Today online.

Guthrie Portrait

Guthrie Weinschenk, J.D.


Guthrie has his J.D. from the Loyola University School of Law in Chicago, and dual B.S. degrees in Economics and International Studies from the University of Wisconsin, Madison.

As the Chief Operations Officer and Behavioral Economist at The Team W, he is in charge of business administration, product development and business strategy. He consults, speaks, and teaches on Business Strategy, Behavioral Economics, and Technology Integration, and is the host of the (hit) podcast Human Tech. Guthrie currently lives in Chicago, IL.

Contact Us

The Team W
625 N. 4th Ave.
Edgar, WI 54426
Phone: (847) 909-5946


This site was created by Guthrie Weinschenk. Design and content help provided by Susan Weinschenk. Base template design provided by Bootstrap.

Please see our humans.txt file, and visit for more information.

© The Team W, Inc. 2017