Online Courses, In-Person Workshops, Certificates, and More
From psychology and brain science, to design and Lean UX, you can choose from our catalog of online video courses
. Also, you can bring a course in as an in-person workshop onsite
or check out our free reports and quizzes.
Learn at your own pace, whenever and where ever you want to learn. You can take one course or an entire curriculum. Our courses cover user experience (UX), brain and behavior science, and business development. Each course has videos, quizzes, exercises
and handouts. You can even send us your exercises for review and comment. You can preview all of our online video courses at our courses page
About The Team W User Experience (UX) Certificate
The Team W UX Certificate is for people who want to grow their skills and knowledge, and be recognized by others for their expertise. The UX Certificate is based on a curriculum of training developed by Dr. Susan Weinschenk who has over 35 years
of experience in the field of usability, user-centered design, and user-experience. The courses have been developed to optimize learning with lectures, examples, exercises, and quizzes, and can be taken in-person or online. After completing the coursework,
participants take the UX Certificate Exam.
You will learn how to research and evaluate your particular target audience, and use that understanding to design a satisfying, usable, and engaging product. The UX Certificate is recognition that you have learned the skills, knowledge,
and methodology to design optimal user experiences.
We are happy to announce that The Team W Certificate Program has been selected as one of the
Top 50 Alternative UX Design Programs of 2016!
For more information please contact us at firstname.lastname@example.org, or ask us a question.
Who Is the UX Certificate For?
The UX Certificate is for Designers, Usability Specialists, User Experience Professionals, Marketing Professionals, Visual Designers, Developers, and Product Managers who are interested in furthering their skills and knowledge of user experience
design, and receiving recognition for knowledge and skills gained. The certificate is appropriate for people working on websites, software, mobile apps, physical products and spaces.
What Makes The Team W UX Certificate Valuable?
- You will acquire a strong foundation of knowledge and skills to apply to design, marketing, and product design
- You will increase your credibility with others by proving the attainment of UX skills and knowledge
- Our lessons are in depth and concise. Every course is taught by Dr. Susan Weinschenk who has over 30 successful years of experience in the field
- There are lots of exercises and quizzes so you can practice what you have learned
- Your exercises can be reviewed by Dr. Susan Weinschenk personally (with feedback)
- The price is very competitive.
Requirements For The UX Certificate
Take two electives: Any two additional Courses from our curriculum, either online or in-person
Pass the UX Certificate Exam (online)
- Take the four required courses (online or in-person)
All course requirements can be completed in-person or online.
We have bundled together the four required courses plus two of the most popular electives into a UX Certificate Course bundle.
With one purchase you have all the courses
you need plus the UX Certificate Exam fee.
Special Onsite, In-Person UX Certificate Curriculum
You can bring our entire UX Certificate curriculum to your organization and get everyone certified at one time. Email us at email@example.com
, or ask us a question for information about our special onsite,
in-person UX Certificate curriclum.
Advanced UX Certificate
In addition to the UX Certificate we offer an Advanced certificate. The Advanced Certificate requires that you first obtain the UX Certificate. Then, to earn the Advanced Certificate, you have an additional six hours of customized, one-on-one mentoring with Dr.
Susan Weinschenk (may be done in-person or via online conferencing). The Advanced Certificate includes the mentoring session, plus homework and reading assignments. Click here to learn more.
About Our In-Person Workshops
Bring us in to teach a workshop on brain and behavior science, designing for engagement, or user experience. Our in-person workshops are packed with knowledge and skills taught in an entertaining, hands-on and interactive way. You won’t just sit
and listen to a lecture and watch a lot of boring slides. The environment is fast-paced, with lots of exercises so you can practice what you are learning.
In-Person Workshops We Offer
Learn how to apply the latest research in brain and behavior science to increase the engagement of your digital products. Research includes:
- Decision Making
- Human Motivation
- Human/Computer Interaction
What does the latest brain and behavior research tell us about how to get people to take action? Learn how to apply the latest research to your marketing, ads, videos, content marketing, and campaigns, including, how people decide, the power of stories,
the critical role of peripheral vision, how confidence triggers action, and much more.
We all want people to do stuff. Get people to want to do the stuff you want them to do. Learn the 7 drivers of motivation and how to apply them:
- The Need To Belong
- The Power of Stories
- Tricks of The Mind
- The Desire for Mastery
Pioneered by Stanford University and IDEO, Design Thinking is not just a way of thinking; it's also a process that results in new ideas about how to meet the needs and wants of your target audience.
In this workshop you will learn the core concepts and the process by DOING, and trying it out from beginning to end on an actual design. This is a workshop format of a semester class taught at the University of Wisconsin.
This workshop covers the brain and behavioral science of persuasive messages, body language, visuals, and speech. Whether you are an experienced, polished, presenter, or someone who avoids speaking to a group, this workshop will take you to the next level
and dramatically improve your presentation ideas, skills, and delivery.
A major reason that product designs fail is because of assumptions your design team makes about your target audience; who they are, what they want to do, and how they want to do it.
In this workshop you will learn how to create, personas, scenarios, and task analyses to verify your critical assumptions.
Designing a conceptual model isn’t a mysterious creative process. In this workshop you will learn a straightforward way to design a conceptual model that is intuitive and usable. Included in the workshop: conceptual and mental models, information architecture,
card sorting, object maps and screen flow diagrams.
The UX Detailed Design workshop teaches the usability and user experience principles of designing detailed interface elements such as pages, forms, and controls, and the human factors issues of vision and cognition. You will learn and practice drafting
a user interface including common page layouts, common controls, and principles for smartphone design, and prototyping.
In this workshop you will learn about the different types of user testing, including in–person, remote, formal, and informal, how to decide on the number of users you need to test, how to recruit test participants, how to plan and conduct a user test,
how to write test scenarios and instructions, and how to analyze and report on your test findings.
How do you evaluate the usability or user experience of an existing products? In this workshop you will learn how to use a UX scorecard to evaluate navigation, layout, information architecture, interaction, and visual design. And, you get to keep the
In this workshop you will learn how to storyboard and sketch critical user interface ideas and elements before you start your prototype. The workshop includes:
- what is a storyboard and why is it so important in creating a usable experience
- who should be involved in the storyboarding process
- how to conduct a storyboard session
- how to document a storyboard
- how to use your storyboard in the rest of your design process
- what is a UI prototype
- how a UI prototype is different from other types of prototypes
What is a user-centered design process, how do you follow it, and how do you know if it is worth doing? You will learn:
- how to add time and budget to your project for user-centered design
- who should be involved
- how to calculate the return on investment of following a user-centered design process
- how user-centered design fits with Agile
- the 7 Success Factors
- where user-centered design should be located in the organization
- what steps in a user-centered design process are critical and which are optional
In this workshop you will learn:
- why inbound content marketing is the best way to build relationships with prospective customers
- how inbound content marketing is different
- why inbound content marketing is so effective
- step by step how-to implement an inbound marketing campaign
- inbound marketing tools
Scared to start your own small business because of fear of the unknown? Fear of not being able to make enough money? We will walk you through all the steps you need to take to start your own small business.
We tackle practical challenges you will face and provide lots of useful information. We know because we have created our own successful small business, and crafted this course to teach you what we've learned from our hands on experience.
Do you have specific training needs? We can customize our courses to fit you. Call us at 847.909.5946
, email us at
, or ask us a question to discuss your training needs.
Free Online Resources
The user experience (UX) of your products is only as good as the knowledge and skills of your UX staff. Download the report Top 10 Skills and Knowledge Set Every User Experience (UX) Professional Needs
to find out what are the top 10 skills are for free!
Find out what are the top 5 reasons website re-designs fail in our
Why Re-Designs Fail
Learn what behavioral science research can do for you in our report
Why You Should Do Behavioral Science Research At Least Once This Year
We also have two fun free quizes you should take to see if your organization is on the right path. Check out the Accessibility Quiz
and the Lean UX Quiz
to find out more.